by Liz | Aug 24, 2023 | Digital Advertising, Facebook Ads, Google Ads, Tactical ROAS
Have you heard about “disruptive marketing”? It’s a term that’s been gaining traction, and for a good reason. Disruptive marketing is a modern-day strategy that veers away from the conventional marketing playbook. Instead of following the same...
by Liz | Aug 18, 2023 | Digital Advertising, Google Ads
Google Ads is taking a significant leap forward with its forthcoming one-click experiment feature. This state-of-the-art tool is poised to redefine how advertisers assess the effectiveness of their broad match keywords. The intricate process of manually setting up...
by Liz | Aug 15, 2023 | Digital Advertising, Facebook Ads, Google Ads, Tactical ROAS
In the vast expanse of the digital world, every click, every view, and every interaction counts. But what truly matters at the end of the day is conversion. Conversion Rate Optimization, or CRO, is the bridge that transforms casual visitors into committed customers,...
by Liz | Jan 8, 2023 | Digital Advertising, Google Ads
Every business owner wants to save money and increase their profits, but this is more challenging than it sounds, especially when advertising costs and CPAs seem to grow without reason sporadically. One of the significant issues businesses run into is needing a lower...
by Liz | Jan 4, 2023 | Digital Advertising, Google Ads
Have you ever seen an ad so often that you start to ignore it? That’s the result of a lack of frequency capping. Learning about advertising frequency caps can help you better understand how to use this tool to maximize your marketing efforts and keep customers...
