by Liz | Sep 20, 2023 | Digital Advertising, Google Ads, Google Ads Playbook
The ability to craft compelling messages stands out as a critical skill. The right words, structured effectively, can differentiate between an ad that merely occupies space and genuinely resonates with its intended audience. The significance of persuasive ad copy,...
by Liz | Sep 20, 2023 | Digital Advertising, Google Ads, Google Ads Playbook
The success of a campaign often hinges on the choice of keywords. Potential customers type These terms and phrases into search engines, leading them to your ads. With its sophisticated tools and algorithms, Google Ads offers businesses a robust platform for keyword...
by Liz | Sep 20, 2023 | A.I., Digital Advertising, Google Ads, Google Ads Playbook
Businesses are in a constant battle for the attention of consumers online. Among the myriad advertising platforms available, Google Ads is a premier solution, offering a range of tools and features tailored to businesses of all sizes. Let’s delve deeper into the...
by Liz | Sep 20, 2023 | Digital Advertising, Facebook Ads, Google Ads, Lead Generation
The quest for effective lead generation strategies is relentless for business owners who want to grow their business. Every enterprise, whether a fledgling startup or a well-established conglomerate, grapples with consistently attracting potential customers. Why?...
by Liz | Sep 14, 2023 | Digital Advertising, Google Ads
The Last Click attribution model gives 100% of the credit for a conversion to the last-clicked ad. This is the simplest attribution model to understand and calculate, but it can be misleading. For example, if a customer sees an ad for your product on social media,...
by Liz | Sep 14, 2023 | Digital Advertising, Ellijay, Facebook Ads, Google Ads, Social Media
The charming town of Ellijay lies in the heart of North Georgia, nestled amidst the serene mountain landscapes of the Appalachian Mountains foothills. A hub for local businesses and a tourist destination, Ellijay presents many opportunities for businesses to thrive....
