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Advertising Tactics vs. Strategy: What You Need to Know
In digital advertising, it's important to understand the difference between tactics and strategy. While the two are related and work together, they serve different purposes and can impact the success of your advertising campaign in different ways. At its core,...
The Benefits of a Help Desk Marketing Session Over Hiring a Full-Time Marketing Agency
A help desk marketing session can offer several benefits over hiring a full-time marketing agency, depending on your specific needs and budget. Some potential benefits of a help desk marketing session include: Cost-effectiveness: Hiring a full-time marketing agency...
3 Reasons an Ellijay-Based Agency is the Smart Move for Your Local Business
Many businesses in Ellijay and the surrounding area are starting to realize that a local agency can be a great asset in helping them grow and reach new heights. But what exactly makes an Ellijay-based agency a valuable ally for local businesses? In this blog post, we...
3 Reasons Your CPA (Cost-per-Acquisition) is Too High
Every business owner wants to save money and increase their profits, but this is more challenging than it sounds, especially when advertising costs and CPAs seem to grow without reason sporadically. One of the significant issues businesses run into is needing a lower...
What You Need to Know About Advertising Frequency Caps & How to Use Them
Have you ever seen an ad so often that you start to ignore it? That's the result of a lack of frequency capping. Learning about advertising frequency caps can help you better understand how to use this tool to maximize your marketing efforts and keep customers from...
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